First Avenue: An affinity program for residential lending

To attract borrowers, we tailor a marketing program to match your capacity to participate in the process. You benefit from an end-to-end mortgage origination solution, including personalized service for your customers, a detailed implementation plan that includes promotional support and product training for your staff. For your protection, we provide options to insulate your customers from predatory solicitations from your national competitors.

Earn fee income tied to the services you provide in the course of originating a loan. Our program is RESPA-compliant and supports a valuable service for the communities you serve.

Advantages are:

• Minimal infrastructure and low start-up cost
• Creates a new source of RESPA-compliant fee income
• A new program to deepen relationships with customers
• Minimal credit exposure and no risk to capital
• Customized product integration
• Comprehensive planning, training and implementation
• Tailored marketing support
• Entry level program that can grow with your company